The Independent Pub Club
I recently had the pleasure to work with Glenn from The Independent Pub Club (aka TIPC), to rebrand the organisation and develop the visual identity.
The previous logo was a little underwhelming, didn't speak to, or attract the target market audience and didn't align with the business goals and aspirations.
So we sat down, had a coffee and spoke about the business, where it came from, where it is and what the exciting future holds. From this meeting and several chats we established what was holistically needed, to help form a united company, align with the brand mission and start the adventure to fulfil the business ambitions.
Several key words came from those conversations: bold, supportive, united, clear and reliable. These words along with a bag-full of research fed into the inspiration and concepts created.
A little while latter and after more coffee consumption - I was proud to present Glenn with the final polished logo suite and visual identity.
