Rebranding your business or product can be a daunting task to undertake. It is, however, a rewarding process that can deliver significant commercial benefits.
Rebranding can breathe new life into your business or product, but it has to be done with a focus on strategy, a clearly understood process, creative vision and thought, and most of all for the right reasons. A brand is the sum of all of the touch-points that come into contact with current or potential customers. These touch-points include the logo, stationery, marketing materials and website, business premises, vehicles and even how your staff communicate with your customer base. In short, your brand is the much bigger picture, but the logo is on the front line.
There are many reasons to rebrand, I have listed a few below:
1. A merger or take-over of a company or organisation
2. A period of considerable growth
3. Moving with the times
4. A change in company strategy
5. Reflecting a change in the type of products that you sell
6. To differentiate a business from other competitors
If any of the above sound familiar then you might want to consider a rebrand.
If so, there are a few things that you should consider…